Nikhil Saukhla × Danilo Vicioso · Growth for health brands

Health founders can't run what most agencies write. We start from what you're allowed to say, build the page and the ads around it, and send it over before anyone asks for a meeting.

Two of us on every account

Danilo Vicioso

My partner. Former COO of Tabs Chocolate, where he built the creator engine (100M+ organic views a month), and a former YC founder. He builds the pages and ads himself. I own your account, the plan and the claims review.

NikhilYour account, the plan, the claims review, the Friday report.

DaniloThe pages, the ads, the creators and the tracking.

Where Nikhil has been

11+ yrsinside startups, as operator and Chief of Staff

RhaeosHead of Operations & Chief of Staff at a medtech startup

Cedars-Sinaiprogram and platform lead at Accelerator+, working with its founders

UTAstarted in entertainment, then right hand to the founders of RoofTop Management

Who it's for

Health brands that sell straight to the customer. Under about 60 people, raised in the last couple of years, already spending on ads.

TelehealthSupplementsPharmacyWomen's healthSleepAt-home testingWellness devices

Most agency copy can't run

It promises what you can't say. Legal cuts it, the ads go out a month late, and they're weaker than the ones you already had.

Nobody owns growth

Ten people, a raise behind you, and no one whose whole job is the next customer. It lands on the founder by default.

You pay before you see anything

Three weeks to a first call, more weeks to a first draft, and the invoice comes first.

What we show up with

Before the first call, you get a new page for your brand, live at a real link, plus 20+ ads and the list of every claim they make. These two were built for health brands that never asked for them. Open either one.

IM8 HealthSupplements · one claim, one offer, one price per day
im8.meetthedependables.com ↗

MoonBrewSleep drink mix · benefit hook, subscribe-and-save path
moonbrew.meetthedependables.com ↗

Unsolicited concept work. No affiliation with or endorsement by these brands.

How it works

I've spent most of my career as a Chief of Staff, so we run growth the way I ran operations: one owner, a written plan, and a report every Friday.

1Build firstA page and 20 ads for your brand, finished before we talk

2Claims listEvery claim we used, with its source, for your reviewer

320-minute callYou tell us where it's wrong. We agree scope out loud

4Run it weeklyNew ads, pages and flows, one owner

5One reportWhat shipped, what worked, what we cut, every Friday

Friday report

Demo brand · Week 3

Shipped: 6 new ads, 2 landing pages, refill-reminder flow live.
Worked: The price-per-day hook is beating the ingredient hook on click-through. More of it next week.
Cut: One ad your reviewer flagged ("clinically proven" needs a study we don't have). Rewritten around the customer reviews.
Next week: Test the subscription offer on the best page.
Need from you: One yes or no: can we say "doctor-formulated"? If not, it comes out.

Demo report. Dummy brand, dummy numbers.

What we believe

An ad legal won't approve is worth nothing, however good it looks.

At a ten-person health startup, growth is the work nobody owns. Someone has to.

Show the founder the finished thing before asking for a meeting.

Let's talk.

Send us your site. We'll come back with a new page and 20 ads built for your brand, plus the claims list, and we can talk about what's wrong with them.

Book a call Message Nikhil on LinkedIn

Growth for health brands, written so legal says yes.